Success Quote by Avi Arad

There is a sales pitch hiding in plain sight here: the future of blockbuster cinema, Avi Arad implies, is an arms race, and the audience is the battlefield. By leading with "Obviously", he tries to make a contested idea feel like settled fact. That one word does quiet work. It pressures you to agree that technological escalation is natural, inevitable, even demanded by the market.

Arad frames CGI as "leaps and bounds", language borrowed from progress narratives and Silicon Valley hype cycles. The subtext is industrial: if visual effects are improving fast, then studios should build films that foreground them, and investors should see that as a safe bet. Notice the phrasing "these kinds of movies" - it airbrushes away specificity (story, character, risk) in favor of a category: the tech-forward tentpole. "Wow" is the operative verb, a consumer metric masquerading as an artistic goal.

Context matters because Arad isn't a director defending craft; he's a producer-businessman whose job is to translate spectacle into predictable returns, especially in franchise ecosystems where novelty must be manufactured on schedule. The quote also betrays a mild anxiety: audiences are not just enjoying effects; they're "looking for" them. That's both justification and warning. If the pipeline doesn't keep delivering bigger, cleaner, louder images, the attention economy moves on.

What makes the line work is how it collapses desire and necessity. Technology isn't presented as a tool serving stories; it's positioned as the story's reason for being.