"Often dismissed or underestimated by political opponents, President Reagan had the most valuable weapon in the political arsenal: a bond with the people"
About this Quote
Calling that power a "weapon" is doing heavy lifting. It smuggles in the idea that politics is combat, and that the decisive advantage isn’t policy detail but emotional leverage. "Bond with the people" isn’t the soft-focus language of civic unity; it’s a strategic asset that can overwhelm conventional forms of critique. The phrase also implies scarcity: most politicians can assemble coalitions, deliver speeches, run ads. Few achieve a bond - the kind that lets supporters forgive contradictions, reinterpret failures, and treat attacks as proof of persecution.
Context matters. Reagan’s presidency sat at the intersection of post-Vietnam distrust, economic anxiety, and a media environment increasingly shaped by image and performance. His "Great Communicator" reputation wasn’t just charm; it was narrative control, the ability to translate ideology into reassurance. Jenkins, as a politician, isn’t just praising Reagan. He’s sketching a doctrine: legitimacy flows from affective connection, and elites ignore it at their peril - especially when they mistake charisma for shallowness and discover, too late, that charisma is governance’s shadow cabinet.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jenkins, William L. (2026, January 17). Often dismissed or underestimated by political opponents, President Reagan had the most valuable weapon in the political arsenal: a bond with the people. FixQuotes. https://fixquotes.com/quotes/often-dismissed-or-underestimated-by-political-59292/
Chicago Style
Jenkins, William L. "Often dismissed or underestimated by political opponents, President Reagan had the most valuable weapon in the political arsenal: a bond with the people." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/often-dismissed-or-underestimated-by-political-59292/.
MLA Style (9th ed.)
"Often dismissed or underestimated by political opponents, President Reagan had the most valuable weapon in the political arsenal: a bond with the people." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/often-dismissed-or-underestimated-by-political-59292/. Accessed 13 Feb. 2026.



