"Oftentimes we love the thing we hate and vice versa"
About this Quote
As a photographer associated with work that has sparked public controversy, he’s pointing at the emotional double-bind built into looking: you can’t claim to be repelled without also admitting you looked long enough to be repelled. The hate becomes a spotlight, an attention economy of moral posture that still feeds the object. Meanwhile, love often arrives with a shadow: we adore what unsettles us because it makes us feel alert, righteous, alive, “in on it.” Serrano’s subtext is that we’re not just inconsistent; we’re complicit. The line collapses the usual binaries (good taste/bad taste, sacred/profane, admiration/condemnation) that critics and censors rely on.
Context matters because photography, more than many arts, trades on the authority of the real. If the image looks like evidence, then your reaction feels like a verdict. Serrano is saying the jury is crooked. Our responses are rarely pure judgments of the work; they’re negotiations with our own desires, taboos, and the pleasure of being scandalized. That’s why the sentence works: it forces the reader to recognize themselves in the contradiction, not as a personal flaw, but as the hidden engine of cultural controversy.
Quote Details
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| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Serrano, Andres. (n.d.). Oftentimes we love the thing we hate and vice versa. FixQuotes. https://fixquotes.com/quotes/oftentimes-we-love-the-thing-we-hate-and-vice-11679/
Chicago Style
Serrano, Andres. "Oftentimes we love the thing we hate and vice versa." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/oftentimes-we-love-the-thing-we-hate-and-vice-11679/.
MLA Style (9th ed.)
"Oftentimes we love the thing we hate and vice versa." FixQuotes, https://fixquotes.com/quotes/oftentimes-we-love-the-thing-we-hate-and-vice-11679/. Accessed 2 Feb. 2026.












