"Oh, my goodness gracious, what you can buy off the Internet in terms of overhead photography. A trained ape can know an awful lot of what is going on in this world, just by punching on his mouse, for a relatively modest cost"
About this Quote
The “trained ape” jab does two things at once. It flatters the audience he’s speaking to (presumably competent professionals) by implying even the stupid can now gather intelligence, and it degrades the new information ecosystem as crude, button-mashing voyeurism. That contempt is the subtext: this isn’t enlightenment, it’s a cheapening of expertise. Yet the sentence admits the uncomfortable truth he’s trying to domesticate: the barrier to entry is gone. “Relatively modest cost” is the dagger. He’s not warning about some sci-fi future; he’s noting a market reality.
Context matters: post-Cold War, especially post-9/11, the U.S. security state leaned heavily on technological superiority and information dominance. Commercial satellite imagery and online data brokers undermined the premise that power comes from exclusive access. Rumsfeld’s intent is managerial and political: justify new secrecy protocols, new spending, and a recalibration of threat models in a world where adversaries, journalists, and citizens can all buy a god’s-eye view.
The wit is blunt, even a little panicked. He’s acknowledging that “open-source intelligence” isn’t a hobby; it’s a structural shift, one that makes control harder, accountability messier, and plausible deniability a lot more expensive.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rumsfeld, Donald. (2026, February 19). Oh, my goodness gracious, what you can buy off the Internet in terms of overhead photography. A trained ape can know an awful lot of what is going on in this world, just by punching on his mouse, for a relatively modest cost. FixQuotes. https://fixquotes.com/quotes/oh-my-goodness-gracious-what-you-can-buy-off-the-55905/
Chicago Style
Rumsfeld, Donald. "Oh, my goodness gracious, what you can buy off the Internet in terms of overhead photography. A trained ape can know an awful lot of what is going on in this world, just by punching on his mouse, for a relatively modest cost." FixQuotes. February 19, 2026. https://fixquotes.com/quotes/oh-my-goodness-gracious-what-you-can-buy-off-the-55905/.
MLA Style (9th ed.)
"Oh, my goodness gracious, what you can buy off the Internet in terms of overhead photography. A trained ape can know an awful lot of what is going on in this world, just by punching on his mouse, for a relatively modest cost." FixQuotes, 19 Feb. 2026, https://fixquotes.com/quotes/oh-my-goodness-gracious-what-you-can-buy-off-the-55905/. Accessed 25 Feb. 2026.






