"On the other hand, always aim to be the best in what you do and give 100%"
About this Quote
The phrase “On the other hand” is doing more work than it should, and that’s the tell. It frames the advice as a reasonable counterweight in some larger, unstated debate: maybe against complacency, maybe against cynicism, maybe against the idea that work shouldn’t define you. Cohen slips into the posture of the pragmatic journalist here, someone used to weighing arguments, then landing on a clean, quotable prescription.
“Aim to be the best” is the familiar meritocratic drumbeat, but “in what you do” narrows it in an important way. It’s not saying be the best, period; it’s saying pick your lane and dominate it. That’s both empowering and quietly anxious: the world is competitive, attention is scarce, and the only safe identity is excellence. The line flatters the reader with agency while also implying that anything less than top-tier effort is a kind of moral failure.
“Give 100%” is the most culturally loaded part, a slogan that has migrated from locker-room pep talk to LinkedIn credo. In a journalistic context, it suggests rigor and professionalism, but it also echoes hustle culture’s demand for total output, as if work is a thermostat you can simply crank to max indefinitely. The subtext is that effort is always available, always measurable, and always virtuous - a comforting fiction in industries where luck, timing, and gatekeeping matter.
As a contemporary media-world maxim, it reads like survival advice: if you can’t control the chaos, at least control your intensity. The appeal is its clean moral clarity; the risk is that it turns burnout into a badge.
“Aim to be the best” is the familiar meritocratic drumbeat, but “in what you do” narrows it in an important way. It’s not saying be the best, period; it’s saying pick your lane and dominate it. That’s both empowering and quietly anxious: the world is competitive, attention is scarce, and the only safe identity is excellence. The line flatters the reader with agency while also implying that anything less than top-tier effort is a kind of moral failure.
“Give 100%” is the most culturally loaded part, a slogan that has migrated from locker-room pep talk to LinkedIn credo. In a journalistic context, it suggests rigor and professionalism, but it also echoes hustle culture’s demand for total output, as if work is a thermostat you can simply crank to max indefinitely. The subtext is that effort is always available, always measurable, and always virtuous - a comforting fiction in industries where luck, timing, and gatekeeping matter.
As a contemporary media-world maxim, it reads like survival advice: if you can’t control the chaos, at least control your intensity. The appeal is its clean moral clarity; the risk is that it turns burnout into a badge.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
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