"Once a Bond fan, always a Bond fan"
About this Quote
Fandom, in Richard Kiel's telling, isn’t a phase; it’s a passport stamp. "Once a Bond fan, always a Bond fan" lands with the easy certainty of someone who lived on the inside of the machine. Kiel wasn’t just any actor admiring the franchise from afar - he was Jaws, the steel-toothed henchman who turned a silent gimmick into a pop-culture shorthand. When he frames Bond devotion as permanent, he’s also quietly testifying to the series’ weird power: it doesn’t merely entertain, it recruits.
The line works because it’s promotional without sounding like marketing copy. It’s the kind of casual, locker-room absolutism that fans use about their own loyalties, which makes it feel earned rather than imposed. Coming from Kiel, it doubles as gratitude: Bond gave him immortality (or at least perpetual recognition), and he returns the favor by blessing the audience’s attachment as something durable, almost hereditary.
Subtext: Bond is less a set of films than a ritual. New actors cycle in, decades and aesthetics shift, and the geopolitical bogeymen get swapped out, but the core pleasures remain remarkably consistent - competence, glamour, gadgets, controlled danger. Kiel’s statement sidesteps debates about which era is "best" and instead sells the franchise as identity: you can argue about Connery versus Craig, but you’re still in the same church.
Context matters too. As an actor associated with an iconic role, Kiel is also describing the afterlife of Bond as a career-long echo chamber. Fans don’t just keep loving Bond; they keep finding you through Bond.
The line works because it’s promotional without sounding like marketing copy. It’s the kind of casual, locker-room absolutism that fans use about their own loyalties, which makes it feel earned rather than imposed. Coming from Kiel, it doubles as gratitude: Bond gave him immortality (or at least perpetual recognition), and he returns the favor by blessing the audience’s attachment as something durable, almost hereditary.
Subtext: Bond is less a set of films than a ritual. New actors cycle in, decades and aesthetics shift, and the geopolitical bogeymen get swapped out, but the core pleasures remain remarkably consistent - competence, glamour, gadgets, controlled danger. Kiel’s statement sidesteps debates about which era is "best" and instead sells the franchise as identity: you can argue about Connery versus Craig, but you’re still in the same church.
Context matters too. As an actor associated with an iconic role, Kiel is also describing the afterlife of Bond as a career-long echo chamber. Fans don’t just keep loving Bond; they keep finding you through Bond.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Kiel, Richard. (2026, January 15). Once a Bond fan, always a Bond fan. FixQuotes. https://fixquotes.com/quotes/once-a-bond-fan-always-a-bond-fan-123932/
Chicago Style
Kiel, Richard. "Once a Bond fan, always a Bond fan." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/once-a-bond-fan-always-a-bond-fan-123932/.
MLA Style (9th ed.)
"Once a Bond fan, always a Bond fan." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/once-a-bond-fan-always-a-bond-fan-123932/. Accessed 4 Feb. 2026.
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