"Once the herd starts moving in one direction, it's very hard to turn it, even slightly"
About this Quote
Rather’s word choice is pointedly unsentimental. “Herd” reduces individual citizens, voters, even media institutions to a single organism, a crowd that prizes safety over scrutiny. The kicker is “even slightly.” He’s not talking about reversing course, some heroic corrective. He’s saying the system resists the tiniest recalibration, the modest fact-check that should be easy, the caveat that should fit in a chyron. That’s how propaganda and panic win: not by being unanswerable, but by being hard to interrupt once they’ve become the default.
The context is the modern information ecosystem Rather helped define and later watched mutate. In broadcast news, a narrative can solidify with a few images and an authoritative tone; in cable and social media, it hardens faster, rewarded by repetition and outrage. His subtext is also a self-indictment of institutions: journalists don’t just report on the herd, they can accidentally lead it, then struggle to pull it back without looking partisan, elitist, or inconsistent.
It’s a caution about timing and courage. The real test isn’t having the truth eventually; it’s saying it while the crowd is still deciding which way to run.
Quote Details
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Citation Formats
APA Style (7th ed.)
Rather, Dan. (2026, January 16). Once the herd starts moving in one direction, it's very hard to turn it, even slightly. FixQuotes. https://fixquotes.com/quotes/once-the-herd-starts-moving-in-one-direction-its-87750/
Chicago Style
Rather, Dan. "Once the herd starts moving in one direction, it's very hard to turn it, even slightly." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/once-the-herd-starts-moving-in-one-direction-its-87750/.
MLA Style (9th ed.)
"Once the herd starts moving in one direction, it's very hard to turn it, even slightly." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/once-the-herd-starts-moving-in-one-direction-its-87750/. Accessed 12 Feb. 2026.











