Skip to main content

Daily Inspiration Quote by Sergio Aragones

"Once you've established where you are, you go to the character and elaborate on expressions and action"

About this Quote

Aragones is sneaking a whole philosophy of comedy into a sentence that sounds like a drafting note. “Once you’ve established where you are” is the unglamorous discipline that makes the wild stuff land. In cartooning, the gag isn’t just the punchline; it’s the architecture that lets a reader orient instantly, then get blindsided. You set the geography, the social rules, the visual logic of the panel. Only then can a raised eyebrow, a limp sword arm, or a panicked sprint become legible at speed.

The subtext is a gentle rebuke to anyone who wants to skip to “funny faces” without doing the storytelling work. Aragones, famous for wordless MAD margins and hyper-kinetic scenes, knows that exaggeration isn’t random. It’s calibrated. “Elaborate on expressions and action” is where the cartoonist performs: the micro-acting of ink. A character’s expression is not decoration; it’s the reader’s emotional GPS. Action is timing, rhythm, the implied before-and-after that makes a still image feel like a sequence.

Context matters: Aragones comes out of a tradition where clarity is king because the joke has to survive reproduction, fast scanning, and language barriers. The advice doubles as a broader creative ethic: earn your chaos. Build the world first, then let the character misbehave inside it. That’s why his work feels simultaneously dense and instantly readable - it respects the audience’s attention by guiding it, then rewarding it.

Quote Details

TopicArt
More Quotes by Sergio Add to List
Sergio Aragones on Visual Storytelling and Character Acting
Click to enlarge Portrait | Landscape

About the Author

Spain Flag

Sergio Aragones (born September 6, 1937) is a Cartoonist from Spain.

25 more quotes available

View Profile

Similar Quotes