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Daily Inspiration Quote by Will Rogers

"One Ad is worth more to a paper than forty Editorials"

About this Quote

A comedian’s throwaway line that lands because it’s not really a joke: it’s a diagnosis. Will Rogers, an actor with a newspaperman’s ear for hypocrisy, boils the romance of “the free press” down to its actual fuel source. An editorial is supposed to be the paper’s moral voice, the part that claims independence. An ad is the part that keeps the lights on. By putting “One Ad” up against “forty Editorials,” Rogers isn’t just praising advertising; he’s mocking how quickly lofty principles fold when rent is due.

The specific intent is barbed clarity. Rogers came up in an era when mass-circulation newspapers were becoming modern businesses, dependent on department stores, patent medicines, and the expanding consumer economy. He’s pointing at the quiet deal underneath the daily product: readers think they’re buying truth and civic guidance; publishers are selling attention to advertisers. The “forty” matters because it exaggerates just enough to expose a real imbalance: even a stack of opinion can’t compete with a single reliable revenue stream.

The subtext stings because it implicates everyone. Editors want to believe their words drive the world; advertisers know money already does. Rogers frames it like a simple ledger entry, turning ideals into arithmetic. That’s why it still reads contemporary in a feed-driven media economy: the real editorial line often isn’t political, it’s financial, drawn wherever the ads won’t get scared.

Quote Details

TopicMarketing
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Rogers, Will. (2026, January 16). One Ad is worth more to a paper than forty Editorials. FixQuotes. https://fixquotes.com/quotes/one-ad-is-worth-more-to-a-paper-than-forty-87114/

Chicago Style
Rogers, Will. "One Ad is worth more to a paper than forty Editorials." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/one-ad-is-worth-more-to-a-paper-than-forty-87114/.

MLA Style (9th ed.)
"One Ad is worth more to a paper than forty Editorials." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/one-ad-is-worth-more-to-a-paper-than-forty-87114/. Accessed 6 Feb. 2026.

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One Ad is Worth More to a Paper Than Forty Editorials - Will Rogers
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About the Author

Will Rogers

Will Rogers (November 4, 1879 - August 15, 1935) was a Actor from USA.

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