"One Ad is worth more to a paper than forty Editorials"
About this Quote
The specific intent is barbed clarity. Rogers came up in an era when mass-circulation newspapers were becoming modern businesses, dependent on department stores, patent medicines, and the expanding consumer economy. He’s pointing at the quiet deal underneath the daily product: readers think they’re buying truth and civic guidance; publishers are selling attention to advertisers. The “forty” matters because it exaggerates just enough to expose a real imbalance: even a stack of opinion can’t compete with a single reliable revenue stream.
The subtext stings because it implicates everyone. Editors want to believe their words drive the world; advertisers know money already does. Rogers frames it like a simple ledger entry, turning ideals into arithmetic. That’s why it still reads contemporary in a feed-driven media economy: the real editorial line often isn’t political, it’s financial, drawn wherever the ads won’t get scared.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rogers, Will. (2026, January 16). One Ad is worth more to a paper than forty Editorials. FixQuotes. https://fixquotes.com/quotes/one-ad-is-worth-more-to-a-paper-than-forty-87114/
Chicago Style
Rogers, Will. "One Ad is worth more to a paper than forty Editorials." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/one-ad-is-worth-more-to-a-paper-than-forty-87114/.
MLA Style (9th ed.)
"One Ad is worth more to a paper than forty Editorials." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/one-ad-is-worth-more-to-a-paper-than-forty-87114/. Accessed 6 Feb. 2026.





