Success Quote by Jason Zebehazy

“Human nature” is pitched here like a blue-chip commodity: always in demand, never out of supply, stubbornly resistant to disruption. Zebehazy’s business framing is the tell. He’s not offering a moral observation so much as a market thesis: if you can reliably predict what people do when they’re scared, status-hungry, bored, lonely, or greedy, you can build products, campaigns, and narratives that sell in any economy. The line’s bite comes from its cool inversion of the usual business myth that success is about unique insight or proprietary tech. No, he implies, the real moat is behavioral literacy.

The subtext is mildly accusatory: “few understand it, all have it” sketches a world where everyone is the customer and almost no one is the analyst. That asymmetry is the engine of persuasion industries - advertising, political consulting, platform design, even finance. The quote flatters the reader into recognizing a kind of vulnerability: you possess the asset, but someone else may be better at monetizing it.

Contextually, it lands in a late-20th/early-21st century business environment where “data-driven” often masquerades as insight, and where psychology has become an operating system for commerce. It also carries an ethical shadow. If human nature is a “secure market,” the temptation is to treat people as predictable inputs, not agents. The aphorism works because it’s simultaneously practical and unsettling: a reminder that the most stable business model may be us, and that stability cuts both ways.