"One of the nicest things about NBC is that Tom Brokaw is not Dan Rather"
About this Quote
The subtext is sharper: credibility in TV news is less about institutional rigor than about the face delivering it. Brokaw, in this framing, becomes a proxy for steadiness, moderation, and a sort of Midwestern ease; Rather stands in for agitation, ego, or perceived partisan temperature. Gartner is also winking at the audience’s tribalism. Viewers don’t merely choose stories; they choose temperaments.
Context matters. Gartner came up in an era when ABC, CBS, and NBC were locked in a nightly prestige war, and anchors were the brand’s most valuable asset. The line reads like inside-baseball that’s meant to be overheard, a newsroom aside that assumes you’ve been watching the ratings race and the reputational skirmishes. It’s efficient media criticism: a whole argument about trust, competition, and personality-driven “objectivity” compressed into one petty, devastating comparison.
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Citation Formats
APA Style (7th ed.)
Gartner, Michael. (2026, January 16). One of the nicest things about NBC is that Tom Brokaw is not Dan Rather. FixQuotes. https://fixquotes.com/quotes/one-of-the-nicest-things-about-nbc-is-that-tom-93340/
Chicago Style
Gartner, Michael. "One of the nicest things about NBC is that Tom Brokaw is not Dan Rather." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/one-of-the-nicest-things-about-nbc-is-that-tom-93340/.
MLA Style (9th ed.)
"One of the nicest things about NBC is that Tom Brokaw is not Dan Rather." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/one-of-the-nicest-things-about-nbc-is-that-tom-93340/. Accessed 21 Feb. 2026.

