"Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years"
About this Quote
The intent is corrective. Buffett is swatting away the modern reflex to treat stocks like fast-moving content - things you click, share, and discard when sentiment shifts. By yanking price discovery off the table, he makes the only remaining question brutally simple: would you still want this asset if no one could reassure you with a quote tomorrow morning? That reframes investing from prediction to ownership, from dopamine to patience.
The subtext is about character as much as capital. If you can’t tolerate an illiquid decade, you’re probably not valuing the underlying enterprise; you’re betting on the crowd. The quote also doubles as a quiet indictment of overtrading, leverage, and “optional” conviction: strategies that work only when exits are always available.
Context matters: Buffett came up in a tradition (Graham, value investing) shaped by market cycles, crashes, and the periodic realization that markets are not moral systems. They’re mechanisms. His 10-year shutdown is an extreme thought experiment designed to expose whether you have a thesis about durable cash flows - or just a hope that someone else will pay more.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Buffett, Warren. (n.d.). Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years. FixQuotes. https://fixquotes.com/quotes/only-buy-something-that-youd-be-perfectly-happy-16654/
Chicago Style
Buffett, Warren. "Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/only-buy-something-that-youd-be-perfectly-happy-16654/.
MLA Style (9th ed.)
"Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years." FixQuotes, https://fixquotes.com/quotes/only-buy-something-that-youd-be-perfectly-happy-16654/. Accessed 2 Feb. 2026.

