"Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda"
About this Quote
The masses, though, are different. “Have to be won” implies work, strategy, an apparatus. Arendt’s subtext is that ordinary people don’t typically crave nihilistic upheaval for its own sake; they have jobs, families, routines, small fears. Totalitarianism can’t rely on spontaneous mass desire. It needs persuasion, simplification, repetition, and a story that turns complexity into a plot. Propaganda isn’t a decorative accessory to power; it’s the bridge between elite ambition, mob rage, and everyday consent.
Context matters: writing in the shadow of Nazism and Stalinism, Arendt was tracking how modern regimes mobilize societies that, on paper, should resist them. Her formulation is also a warning about misdiagnosis. If you think totalitarianism is just “the masses gone mad,” you miss the upstream actors who benefit from the chaos and the downstream machinery that normalizes it. The truly modern terror isn’t only violence; it’s the narrative factory that makes violence feel like order.
Quote Details
| Topic | Freedom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Arendt, Hannah. (2026, January 15). Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda. FixQuotes. https://fixquotes.com/quotes/only-the-mob-and-the-elite-can-be-attracted-by-154505/
Chicago Style
Arendt, Hannah. "Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/only-the-mob-and-the-elite-can-be-attracted-by-154505/.
MLA Style (9th ed.)
"Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/only-the-mob-and-the-elite-can-be-attracted-by-154505/. Accessed 19 Feb. 2026.









