"Only the really plain people know about love - the very fascinating ones try so hard to create an impression that they soon exhaust their talents"
About this Quote
The line is also a quiet indictment of a culture that treats romance as branding. The “really plain” aren’t morally superior; they’re simply less incentivized to curate. Without the constant pressure to be memorable, they can attend to something more durable than attention: steadiness, reciprocity, the long middle of a relationship where nobody is auditioning. By contrast, the “very fascinating” are stuck in a treadmill of self-invention. If your social survival depends on being compelling, intimacy becomes risky - it asks you to stop selling.
That “exhaust their talents” is the cruelly accurate punchline. Hepburn frames charm as a finite resource: spend it on surfaces and there’s little left for tenderness, patience, or real listening. Read in mid-century Hollywood context, it’s also a sideways critique of an industry that trained women to be a continuous event. Her subtext is that love is less about being interesting than being available - and that the most seductive illusion is thinking the two are the same.
Quote Details
| Topic | Love |
|---|---|
| Source | Katharine Hepburn — quotation attributed: "Only the really plain people know about love; the very fascinating ones try so hard to create an impression that they soon exhaust their talents." Source: Wikiquote (Katharine Hepburn). |
| Cite |
Citation Formats
APA Style (7th ed.)
Hepburn, Katharine. (2026, January 17). Only the really plain people know about love - the very fascinating ones try so hard to create an impression that they soon exhaust their talents. FixQuotes. https://fixquotes.com/quotes/only-the-really-plain-people-know-about-love--28661/
Chicago Style
Hepburn, Katharine. "Only the really plain people know about love - the very fascinating ones try so hard to create an impression that they soon exhaust their talents." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/only-the-really-plain-people-know-about-love--28661/.
MLA Style (9th ed.)
"Only the really plain people know about love - the very fascinating ones try so hard to create an impression that they soon exhaust their talents." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/only-the-really-plain-people-know-about-love--28661/. Accessed 12 Feb. 2026.










