"Opportunities are like sunrises. If you wait too long, you miss them"
About this Quote
The intent is classic mid-century American self-help: nudge the reader toward initiative without sounding punitive. There’s no talk of hustling, domination, or “winning.” Instead, the quote flatters you into action by implying the only barrier is hesitation. That’s the subtext: the world is quietly generous, but it won’t stop and pose while you negotiate your fear. The danger isn’t failure; it’s drift.
Context matters. Ward wrote in an era steeped in motivational literature for classrooms, churches, and corporate trainings, where optimism had to be portable and noncontroversial. The sunrise metaphor fits that mandate perfectly: it’s universal, nonpartisan, and emotionally clean. Yet it contains a sharper edge than it first appears. Sunrises are reliable, but each one is unrepeatable. Opportunity is presented as time-bound and recurring at once: you can catch the next one, but you can’t reclaim the exact light you refused.
The line’s quiet cynicism is that waiting is treated as a choice, not a condition. It assumes freedom of movement, clarity of purpose, a life where you can get up and go look. That tension is why it endures: it’s both encouragement and indictment, an alarm clock disguised as scenery.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Later attribution: Business Opportunities (Francis D. (Doug) Tuggle, Chad T. Ber..., 2021) modern compilationISBN: 9781527579675 · ID: lnVjEAAAQBAJ
Evidence:
... Opportunities are like sunrises . If you wait too long , you miss them . " William Arthur Ward ( American writer and former Assistant to the President , Texas Wesleyan College ; died 1994 ) " I'll get to it later ” is NEVER a good way ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Ward, William Arthur. (2026, February 12). Opportunities are like sunrises. If you wait too long, you miss them. FixQuotes. https://fixquotes.com/quotes/opportunities-are-like-sunrises-if-you-wait-too-6094/
Chicago Style
Ward, William Arthur. "Opportunities are like sunrises. If you wait too long, you miss them." FixQuotes. February 12, 2026. https://fixquotes.com/quotes/opportunities-are-like-sunrises-if-you-wait-too-6094/.
MLA Style (9th ed.)
"Opportunities are like sunrises. If you wait too long, you miss them." FixQuotes, 12 Feb. 2026, https://fixquotes.com/quotes/opportunities-are-like-sunrises-if-you-wait-too-6094/. Accessed 12 Feb. 2026.









