"Our belief is that it is a basket of well-diversified companies that are playing the Internet, but are not direct Internet companies"
About this Quote
The intent is defensive optimism. Zimmerman wants exposure to the Internet’s upside without the fragility of pure-play Internet bets. It’s a way of saying: we believe the Internet is reshaping everything, but we don’t trust the companies whose entire identity is “the Internet” to survive the volatility, hype cycles, and inevitable wipeouts. The subtext is a quiet skepticism about narratives. In boom moments, markets reward story over substance; this framing smuggles in a preference for cash flow, moats, and businesses that can still function if the buzzword loses oxygen.
Context matters: this kind of language blooms when a technological shift is undeniable but the winners aren’t. Think late-90s/early-2000s logic, or any moment when “digital transformation” becomes a mandatory slide deck. “Playing the Internet” is telling - the Internet isn’t a sector here, it’s a condition. The smart move, Zimmerman implies, is to back the enablers and adapters: logistics firms rebuilt around e-commerce, payment rails, chipmakers, enterprise software, media companies with distribution leverage.
It works because it borrows athletic pragmatism: don’t bet the season on one rookie phenom; build depth, reduce injury risk, and let the trend lift the whole roster.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zimmerman, John. (2026, January 15). Our belief is that it is a basket of well-diversified companies that are playing the Internet, but are not direct Internet companies. FixQuotes. https://fixquotes.com/quotes/our-belief-is-that-it-is-a-basket-of-147196/
Chicago Style
Zimmerman, John. "Our belief is that it is a basket of well-diversified companies that are playing the Internet, but are not direct Internet companies." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/our-belief-is-that-it-is-a-basket-of-147196/.
MLA Style (9th ed.)
"Our belief is that it is a basket of well-diversified companies that are playing the Internet, but are not direct Internet companies." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/our-belief-is-that-it-is-a-basket-of-147196/. Accessed 13 Feb. 2026.






