"Our brand Ivanka Trump is committed to celebrating women"
About this Quote
The subtext is transactional: buy into this lifestyle and you, too, are participating in progress. It’s a classic post-2010s corporate feminism move, packaging the aesthetics of equality - confidence, ambition, polish - while sidestepping the messier politics of childcare, wage gaps, harassment, and reproductive autonomy. Even the syntax performs insulation. "Our brand Ivanka Trump" foregrounds the entity as a separate, almost benevolent institution, not a person embedded in a family name synonymous with aggressive, male-centered power.
Context sharpens the irony. Coming from a figure who traded on proximity to wealth, nepotistic access, and later a political machine often hostile to feminist aims, the statement reads less as solidarity than as reputation management. It offers a safe, camera-ready version of womanhood: individual success, curated femininity, no collective demands. The brilliance - and the problem - is how smoothly it borrows the language of liberation to sell a product while asking women to keep the receipt, not the rights.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Trump, Ivanka. (2026, January 15). Our brand Ivanka Trump is committed to celebrating women. FixQuotes. https://fixquotes.com/quotes/our-brand-ivanka-trump-is-committed-to-173329/
Chicago Style
Trump, Ivanka. "Our brand Ivanka Trump is committed to celebrating women." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/our-brand-ivanka-trump-is-committed-to-173329/.
MLA Style (9th ed.)
"Our brand Ivanka Trump is committed to celebrating women." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/our-brand-ivanka-trump-is-committed-to-173329/. Accessed 12 Feb. 2026.




