"Our business is about technology, yes. But it's also about operations and customer relationships"
About this Quote
“Operations” is doing a lot of work here. It’s not glamorous, but it’s the machinery that turns ideas into repeatable reality: supply chains that don’t snap, manufacturing that scales, service that resolves problems before they become churn. Dell built his empire on precisely that unromantic competence, pioneering direct-to-consumer sales and just-in-time inventory when competitors still treated the PC like a retail product. In that context, the quote reads less like philosophy than institutional memory: we won because we moved boxes, managed costs, and delivered reliably.
“Customer relationships” adds a second, strategic layer. Technology is easy to copy; trust is not. Relationships mean feedback loops, account management, and the long game of reducing switching costs without acting like a monopolist. It’s also a reminder that enterprise buyers aren’t “users” chasing novelty; they’re risk managers buying uptime, accountability, and continuity.
The intent is clear: demote the gadget to a component, elevate the system. Dell isn’t dismissing technology; he’s warning that companies that worship it tend to underinvest in the boring parts that actually keep customers and cash.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Dell, Michael. (2026, January 16). Our business is about technology, yes. But it's also about operations and customer relationships. FixQuotes. https://fixquotes.com/quotes/our-business-is-about-technology-yes-but-its-also-132511/
Chicago Style
Dell, Michael. "Our business is about technology, yes. But it's also about operations and customer relationships." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/our-business-is-about-technology-yes-but-its-also-132511/.
MLA Style (9th ed.)
"Our business is about technology, yes. But it's also about operations and customer relationships." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/our-business-is-about-technology-yes-but-its-also-132511/. Accessed 12 Feb. 2026.







