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Science & Tech Quote by Michael Dell

"Our business is about technology, yes. But it's also about operations and customer relationships"

About this Quote

Dell’s line is a quiet rebuke to Silicon Valley’s favorite fairy tale: that superior tech automatically wins. By opening with “technology, yes,” he grants the expected premise, then pivots hard on “But” to reposition the real battleground. The subtext is managerial, almost anti-mythic: innovation is table stakes; execution is the differentiator.

“Operations” is doing a lot of work here. It’s not glamorous, but it’s the machinery that turns ideas into repeatable reality: supply chains that don’t snap, manufacturing that scales, service that resolves problems before they become churn. Dell built his empire on precisely that unromantic competence, pioneering direct-to-consumer sales and just-in-time inventory when competitors still treated the PC like a retail product. In that context, the quote reads less like philosophy than institutional memory: we won because we moved boxes, managed costs, and delivered reliably.

“Customer relationships” adds a second, strategic layer. Technology is easy to copy; trust is not. Relationships mean feedback loops, account management, and the long game of reducing switching costs without acting like a monopolist. It’s also a reminder that enterprise buyers aren’t “users” chasing novelty; they’re risk managers buying uptime, accountability, and continuity.

The intent is clear: demote the gadget to a component, elevate the system. Dell isn’t dismissing technology; he’s warning that companies that worship it tend to underinvest in the boring parts that actually keep customers and cash.

Quote Details

TopicBusiness
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Citation Formats

APA Style (7th ed.)
Dell, Michael. (2026, January 16). Our business is about technology, yes. But it's also about operations and customer relationships. FixQuotes. https://fixquotes.com/quotes/our-business-is-about-technology-yes-but-its-also-132511/

Chicago Style
Dell, Michael. "Our business is about technology, yes. But it's also about operations and customer relationships." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/our-business-is-about-technology-yes-but-its-also-132511/.

MLA Style (9th ed.)
"Our business is about technology, yes. But it's also about operations and customer relationships." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/our-business-is-about-technology-yes-but-its-also-132511/. Accessed 12 Feb. 2026.

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Business: Technology, Operations & Customer Relationships
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About the Author

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Michael Dell (born February 23, 1965) is a Businessman from USA.

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