"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion"

David Crane's quote clarifies the transformative effect that Jim Levy, co-founder and business president, had on the video game market by leveraging his background in the record industry. Initially, the video game market was akin to an anonymous factory model where video game designers were not acknowledged or commemorated for their creative contributions. This lack of acknowledgment can be compared to the lack of artist recognition that existed in other imaginative fields before they were properly understood and marketed.

Levy's unique perspective, formed by his experience in the record market, allowed him to see the capacity in promoting game designers likewise to how musical artists were marketed. In the music world, the image and brand name of the artist might be just as important as the music itself; artists were not simply developers but entertainers and public figures, frequently delighting in a 'rock star' status. Levy applied this understanding to the growing video game market, efficiently changing the landscape by promoting designer recognition and promotion.

Crane's use of the term "rock star promo" signifies a paradigm shift where video game designers were elevated from obscurity to a status that acknowledged their private imaginative genius. This method not only strengthened the developers' presence and spirits however also contributed to the general allure and charm of the gaming industry. It's similar to transforming the understanding of designers from undetectable service technicians to celebrated creators whose personal brand might drive video game sales and produce fan followings.

This shift towards acknowledging and crediting game designers paralleled advances in other innovative markets where specific contributions ended up being necessary to marketing methods. As an outcome, game designers started acquiring reputational and monetary utilize akin to rock stars in the music industry. This change has had an enduring effect on the video gaming world, influencing how video games are established, marketed, and celebrated today, and highlighting the significant role individuals play in the innovative procedure.