"Our current obsession with creativity is the result of our continued striving for immortality in an era when most people no longer believe in an after-life"
About this Quote
Huffington is taking a fashionable virtue-signifier - “creativity” - and quietly reclassifying it as a coping mechanism. The line lands because it flips a modern compliment into a diagnosis: we don’t chase creativity only for joy or self-expression, but because we’re scared of disappearing. In a culture that has traded church for legacy, the creative act becomes a secular sacrament, a way to leave evidence that we were here.
The intent isn’t to sneer at artists; it’s to puncture the Silicon Valley-inflected mantra that creativity is pure personal branding, endlessly available if you “hustle” hard enough. By tying creativity to immortality, Huffington reframes the obsession as anxiety management. The subtext is pointed: when traditional narratives of afterlife fade, the pressure migrates into work. Your book, your startup, your “content,” your “impact” - these become substitutes for salvation. The self turns into a project with deliverables.
Context matters. Huffington built a media empire in the attention economy, then pivoted into wellness and critique of burnout. She’s speaking from inside the machine, and the sentence reads like an insider’s warning: when creativity is tasked with defeating death, it stops being playful and starts being compulsory. That’s why the word “obsession” is doing so much work. It implies compulsion, not inspiration.
The rhetorical move is smartly contemporary: it connects a spiritual void to an economic one. If immortality used to be promised by religion, it’s now promised by visibility - and creativity is the currency that buys a few extra seconds of remembered life.
The intent isn’t to sneer at artists; it’s to puncture the Silicon Valley-inflected mantra that creativity is pure personal branding, endlessly available if you “hustle” hard enough. By tying creativity to immortality, Huffington reframes the obsession as anxiety management. The subtext is pointed: when traditional narratives of afterlife fade, the pressure migrates into work. Your book, your startup, your “content,” your “impact” - these become substitutes for salvation. The self turns into a project with deliverables.
Context matters. Huffington built a media empire in the attention economy, then pivoted into wellness and critique of burnout. She’s speaking from inside the machine, and the sentence reads like an insider’s warning: when creativity is tasked with defeating death, it stops being playful and starts being compulsory. That’s why the word “obsession” is doing so much work. It implies compulsion, not inspiration.
The rhetorical move is smartly contemporary: it connects a spiritual void to an economic one. If immortality used to be promised by religion, it’s now promised by visibility - and creativity is the currency that buys a few extra seconds of remembered life.
Quote Details
| Topic | Legacy & Remembrance |
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