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Leadership Quote by Lee Scott

"Our customer base is not necessarily a leader, an early adopter"

About this Quote

The power of Lee Scott's line is how bluntly it flips Silicon Valley's favorite fairytale: that progress is driven by the daring few. Coming from a businessman synonymous with mass retail, the sentence reads like a strategic confession. He's not courting the taste-makers or the gadget obsessives; he's building an empire around everyone else. That "not necessarily" is doing quiet work: it softens the dismissal while still making it clear that leadership and early adoption are optional, even irrelevant, to the market that matters.

The intent is plain: prioritize scale over prestige. Scott is signaling that the typical customer isn't looking to be first, doesn't want a seminar on innovation, and probably doesn't have spare cash to gamble on unproven ideas. The subtext is sharper: "leadership" is often just a marketing category used to justify higher prices and shorter product cycles. If your customer base is cautious, budget-sensitive, or time-poor, the winning move isn't to sell novelty; it's to sell reliability, value, and frictionless convenience.

Contextually, this sits inside the big-box philosophy that made Walmart a gravitational force in American life: retail as infrastructure, not aspiration. It's also a quiet rebuke to brands that treat mainstream consumers as laggards. Scott reframes them as the center of gravity. Innovation still happens, but it's filtered through a single test: can it serve the late-majority at massive volume without making them feel punished for not being "ahead"?

Quote Details

TopicMarketing
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Citation Formats

APA Style (7th ed.)
Scott, Lee. (2026, January 16). Our customer base is not necessarily a leader, an early adopter. FixQuotes. https://fixquotes.com/quotes/our-customer-base-is-not-necessarily-a-leader-an-112208/

Chicago Style
Scott, Lee. "Our customer base is not necessarily a leader, an early adopter." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/our-customer-base-is-not-necessarily-a-leader-an-112208/.

MLA Style (9th ed.)
"Our customer base is not necessarily a leader, an early adopter." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/our-customer-base-is-not-necessarily-a-leader-an-112208/. Accessed 10 Feb. 2026.

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Our Customer Base Is Not a Leader or Early Adopter
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Lee Scott is a Businessman from USA.

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