"Our customer base is not necessarily a leader, an early adopter"
About this Quote
The intent is plain: prioritize scale over prestige. Scott is signaling that the typical customer isn't looking to be first, doesn't want a seminar on innovation, and probably doesn't have spare cash to gamble on unproven ideas. The subtext is sharper: "leadership" is often just a marketing category used to justify higher prices and shorter product cycles. If your customer base is cautious, budget-sensitive, or time-poor, the winning move isn't to sell novelty; it's to sell reliability, value, and frictionless convenience.
Contextually, this sits inside the big-box philosophy that made Walmart a gravitational force in American life: retail as infrastructure, not aspiration. It's also a quiet rebuke to brands that treat mainstream consumers as laggards. Scott reframes them as the center of gravity. Innovation still happens, but it's filtered through a single test: can it serve the late-majority at massive volume without making them feel punished for not being "ahead"?
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Scott, Lee. (2026, January 16). Our customer base is not necessarily a leader, an early adopter. FixQuotes. https://fixquotes.com/quotes/our-customer-base-is-not-necessarily-a-leader-an-112208/
Chicago Style
Scott, Lee. "Our customer base is not necessarily a leader, an early adopter." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/our-customer-base-is-not-necessarily-a-leader-an-112208/.
MLA Style (9th ed.)
"Our customer base is not necessarily a leader, an early adopter." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/our-customer-base-is-not-necessarily-a-leader-an-112208/. Accessed 10 Feb. 2026.

