"Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials"
About this Quote
That’s the sly genius of the quote: it reveals how a supposedly anarchic comedy sensibility was born from the same commercial logic it would later mock. Zucker isn’t romanticizing inspiration; he’s describing comedy as an engineered product, reverse-designed from the marketplace inward. Want a movie? Solve distribution. Want attention? Invent a genre. It’s hustle-talk, but it also explains why Zucker’s brand of humor hits so hard: it understands the machinery because it started in the loading dock, not the ivory tower.
The clincher is “satires of commercials,” which reads like both origin story and mission statement. Commercials are the purest, most compressed form of persuasion, built on clichés, false urgency, and plastic sincerity. By parodying ads first, Zucker and company trained their comedic eye on the grammar of American selling. From there, spoofing disaster films or cop dramas was just scaling up the same operation: take a genre’s manipulative cues, play them straight, and let the absurdity indict itself.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Zucker, David. (n.d.). Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials. FixQuotes. https://fixquotes.com/quotes/our-fathers-were-actually-business-partners-in-132255/
Chicago Style
Zucker, David. "Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/our-fathers-were-actually-business-partners-in-132255/.
MLA Style (9th ed.)
"Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials." FixQuotes, https://fixquotes.com/quotes/our-fathers-were-actually-business-partners-in-132255/. Accessed 1 Feb. 2026.
