"Our favorite holding period is forever"
About this Quote
The line also functions as a subtle insult to the industry built on churn. Brokers, fund managers, CNBC hit-makers: their business model often depends on you believing activity equals intelligence. “Forever” rejects that entire incentive structure. It signals confidence not in prediction, but in ownership: if you truly understand a company’s economics and management, daily price movements become noise, not information.
Context matters. Buffett built Berkshire Hathaway’s mythology on buying durable businesses with moats and letting them throw off cash for decades. The quote carries the aftertaste of his mentor Ben Graham’s margin-of-safety discipline, updated with Buffett’s preference for quality over cheapness. It’s also a tacit admission of limitations: nobody can time exits consistently. By refusing to play that game, he sidesteps a field where even smart people get humbled.
Subtext: “Forever” is aspirational, not literal. Buffett has sold plenty when fundamentals broke or a better use of capital appeared. The point is to approach a purchase as if you’ll never get to sell it. That mental constraint forces rigor upfront and patience afterward, turning temperament into strategy.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Buffett, Warren. (2026, January 18). Our favorite holding period is forever. FixQuotes. https://fixquotes.com/quotes/our-favorite-holding-period-is-forever-16656/
Chicago Style
Buffett, Warren. "Our favorite holding period is forever." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/our-favorite-holding-period-is-forever-16656/.
MLA Style (9th ed.)
"Our favorite holding period is forever." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/our-favorite-holding-period-is-forever-16656/. Accessed 11 Feb. 2026.








