"Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed"
About this Quote
The phrasing does a lot of ideological work. “Somehow” is the master key: it waves away mechanics (wages, credit, gatekeepers, risk) and replaces them with a quasi-spiritual law of attraction. Cash becomes a moral fluid that “flows” toward the deserving idea, as if capital were a responsive organism rather than a set of institutions with biases and rules. That metaphor is comforting, and it’s strategic. It reassures an audience primed for self-improvement that faith, optimism, and entrepreneurial thinking are not just virtues but funding strategies.
Context matters: Schuller was a televangelist-era builder, literally, famous for ambitious projects like the Crystal Cathedral. For leaders who need people to donate, volunteer, and buy into big plans, “We don’t lack money; we lack ideas” is a recruitment pitch disguised as wisdom. It flatters the listener as a potential visionary while quietly shifting responsibility: if the dream is right, your checkbook will follow. The subtext is less about economics than about morale management - turning doubt into a solvable, internal problem and making belief itself the first investment.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schuller, Robert H. (2026, January 15). Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed. FixQuotes. https://fixquotes.com/quotes/our-greatest-lack-is-not-money-for-any-24269/
Chicago Style
Schuller, Robert H. "Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/our-greatest-lack-is-not-money-for-any-24269/.
MLA Style (9th ed.)
"Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/our-greatest-lack-is-not-money-for-any-24269/. Accessed 13 Feb. 2026.








