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Wealth & Money Quote by Robert H. Schuller

"Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed"

About this Quote

Schuller’s line is prosperity theology with its tie loosened: not a blunt promise of riches, but a tidy inversion of the usual excuse. Money, he suggests, is the decoy problem. The real scarcity is imagination - vision with enough clarity and confidence to magnetize resources. It’s a sermon-friendly argument because it relocates agency from the market to the believer. If you’re stuck, it’s not the system; it’s your conception of what’s possible.

The phrasing does a lot of ideological work. “Somehow” is the master key: it waves away mechanics (wages, credit, gatekeepers, risk) and replaces them with a quasi-spiritual law of attraction. Cash becomes a moral fluid that “flows” toward the deserving idea, as if capital were a responsive organism rather than a set of institutions with biases and rules. That metaphor is comforting, and it’s strategic. It reassures an audience primed for self-improvement that faith, optimism, and entrepreneurial thinking are not just virtues but funding strategies.

Context matters: Schuller was a televangelist-era builder, literally, famous for ambitious projects like the Crystal Cathedral. For leaders who need people to donate, volunteer, and buy into big plans, “We don’t lack money; we lack ideas” is a recruitment pitch disguised as wisdom. It flatters the listener as a potential visionary while quietly shifting responsibility: if the dream is right, your checkbook will follow. The subtext is less about economics than about morale management - turning doubt into a solvable, internal problem and making belief itself the first investment.

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APA Style (7th ed.)
Schuller, Robert H. (2026, January 15). Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed. FixQuotes. https://fixquotes.com/quotes/our-greatest-lack-is-not-money-for-any-24269/

Chicago Style
Schuller, Robert H. "Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/our-greatest-lack-is-not-money-for-any-24269/.

MLA Style (9th ed.)
"Our greatest lack is not money for any undertaking, but rather ideas, If the ideas are good, cash will somehow flow to where it is needed." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/our-greatest-lack-is-not-money-for-any-24269/. Accessed 13 Feb. 2026.

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About the Author

Robert H. Schuller

Robert H. Schuller (born September 16, 1926) is a Clergyman from USA.

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