"Our growth rate continues to be staggering"
About this Quote
“Our growth rate continues to be staggering” is the kind of corporate-adjacent understatement that’s doing two jobs at once: signaling dominance while politely refusing to sound drunk on it. Jimmy Wales, tied forever to Wikipedia’s improbable rise, chooses a word that flatters the audience’s sense of awe without tipping into chest-thumping. “Staggering” implies vertigo, not victory laps; it frames scale as something even the people inside the machine can barely process.
The intent reads as reassurance and recruitment. Reassurance to skeptics that this volunteer-driven, donation-funded experiment isn’t plateauing. Recruitment to contributors, donors, and institutional partners: join now, because momentum is real and history is being written fast. “Continues” matters as much as “staggering.” It’s a quiet flex aimed at the internet’s favorite question about any platform: is this a fad or infrastructure? Wales leans hard toward infrastructure.
The subtext is more complicated. Growth is portrayed as organic and almost accidental, which helps preserve Wikipedia’s anti-corporate self-image even while it becomes a central node of the knowledge economy. It also preempts criticism: if growth is “staggering,” then messy governance, edit wars, and uneven coverage can be cast as growing pains rather than structural flaws.
Contextually, the line fits an era when the web still promised democratized knowledge at speed. Wales doesn’t sell a product; he sells inevitability. The brilliance is that he makes “staggering” sound like a shared achievement, not a balance-sheet metric.
The intent reads as reassurance and recruitment. Reassurance to skeptics that this volunteer-driven, donation-funded experiment isn’t plateauing. Recruitment to contributors, donors, and institutional partners: join now, because momentum is real and history is being written fast. “Continues” matters as much as “staggering.” It’s a quiet flex aimed at the internet’s favorite question about any platform: is this a fad or infrastructure? Wales leans hard toward infrastructure.
The subtext is more complicated. Growth is portrayed as organic and almost accidental, which helps preserve Wikipedia’s anti-corporate self-image even while it becomes a central node of the knowledge economy. It also preempts criticism: if growth is “staggering,” then messy governance, edit wars, and uneven coverage can be cast as growing pains rather than structural flaws.
Contextually, the line fits an era when the web still promised democratized knowledge at speed. Wales doesn’t sell a product; he sells inevitability. The brilliance is that he makes “staggering” sound like a shared achievement, not a balance-sheet metric.
Quote Details
| Topic | Startup |
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