"Our major obligation is not to mistake slogans for solutions"
About this Quote
The sentence works because of its asymmetry. “Slogans” are light, aerodynamic, designed to travel; “solutions” are heavy, engineered, and usually unphotogenic. Murrow pins the core temptation of mass politics and mass media: the public sphere prefers statements that fit on a placard, in a headline, in a broadcast segment. By choosing “mistake,” he also suggests that the problem isn’t only cynical manipulation from above. It’s an error we collaborate in, a misrecognition driven by our appetite for clarity and belonging.
Contextually, Murrow is inseparable from mid-century American broadcast culture and the pressure it placed on truth-telling: the Red Scare, the spectacle of McCarthyism, the rise of television as both informer and entertainer. Slogans thrived there because they could compress fear into certainty and complexity into accusation. Murrow’s subtext is pointed: when politics becomes performance, language stops describing reality and starts replacing it. The obligation, then, is to resist the narcotic of easy words and demand the messy proof of workable answers.
Quote Details
| Topic | Truth |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Murrow, Edward R. (2026, January 17). Our major obligation is not to mistake slogans for solutions. FixQuotes. https://fixquotes.com/quotes/our-major-obligation-is-not-to-mistake-slogans-52477/
Chicago Style
Murrow, Edward R. "Our major obligation is not to mistake slogans for solutions." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/our-major-obligation-is-not-to-mistake-slogans-52477/.
MLA Style (9th ed.)
"Our major obligation is not to mistake slogans for solutions." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/our-major-obligation-is-not-to-mistake-slogans-52477/. Accessed 21 Feb. 2026.








