Success Quote by Jean-Marie Messier

"Our multiaccess approach will make the life of the customer simpler" is the kind of corporate promise that sounds humane while carefully refusing to be pinned down. Messier, the onetime avatar of late-90s/early-2000s media-telecom ambition, uses a soothing verb - "simpler" - to launder a complicated strategy. "Multiaccess" is the tell: it signals a business plan built on proliferation (more platforms, more touchpoints, more ways to pay) packaged as consumer relief.

The intent is classic executive persuasion. He is selling integration as empathy: the company is not expanding its reach; it is rescuing customers from friction. The phrase "will make" carries managerial certainty, implying inevitability and competence, while "the life of the customer" elevates the stakes from convenience to lifestyle. That inflation is strategic; it invites audiences to feel gratitude for what is, at base, a distribution and retention scheme.

The subtext is power. Multiaccess is really about owning the interface between user and content/service - being present on every screen, every network, every moment - so the customer has fewer reasons to leave. "Simpler" can also mean more enclosed: one login, one bundle, one ecosystem, fewer exits.

In context, the line belongs to an era when conglomerates promised seamless convergence: telecom plus media plus internet, all harmonized under one brand. It reads now like a time capsule of pre-platform optimism, before consumers learned that "frictionless" often translates to surveillance, lock-in, and subscriptions that multiply as neatly as the access points.