"Part of the success of This American Life, I think, is due to the fact that none of us sound like we should be on the radio. We don't sound professional; we sound like people you would know"

This quote by Sarah Vowell speaks to the success of the radio program This American Life. Vowell recommends that the program's success is due to the fact that the hosts don't seem like they ought to be on the radio. Instead, they seem like people you would understand in your everyday life. This relatability is likely what has made the program so effective. It allows listeners to feel linked to the program and its hosts, as if they are having a discussion with friends. This connection is most likely what has kept individuals tuning in for over twenty years. Vowell's quote speaks with the power of relatability and how it can be utilized to create a successful radio show.