"People are afraid of things they don't understand. They don't know how to relate. It threatens their security, their existence, their career, image"
About this Quote
The subtext is brutally practical. “Relate” isn’t emotional empathy here; it’s code for having a usable category. Music worlds run on categories because categories run on gatekeeping: radio formats, label departments, press angles, playlists, scenes. Laswell’s list - career, image - names the real incentives behind aesthetic snobbery. Dislike is often a mask for risk management. If a sound can’t be explained quickly, it can’t be sold quickly; if it can’t be sold, it becomes a threat to the people whose status depends on being tastemakers.
The intent lands like a quiet indictment of how innovation gets punished. He frames fear as a defense mechanism for institutions and egos, not an individual moral failing. Security and existence sound dramatic, but in creative economies they’re literal: rent, reputation, relevance. Laswell is arguing that the resistance to “new” art is rarely about the art. It’s about the panic of losing a stable identity - and the uncomfortable fact that unfamiliar music can expose how much of that identity is just borrowed consensus.
Quote Details
| Topic | Fear |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Laswell, Bill. (n.d.). People are afraid of things they don't understand. They don't know how to relate. It threatens their security, their existence, their career, image. FixQuotes. https://fixquotes.com/quotes/people-are-afraid-of-things-they-dont-understand-39824/
Chicago Style
Laswell, Bill. "People are afraid of things they don't understand. They don't know how to relate. It threatens their security, their existence, their career, image." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/people-are-afraid-of-things-they-dont-understand-39824/.
MLA Style (9th ed.)
"People are afraid of things they don't understand. They don't know how to relate. It threatens their security, their existence, their career, image." FixQuotes, https://fixquotes.com/quotes/people-are-afraid-of-things-they-dont-understand-39824/. Accessed 2 Feb. 2026.





