"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame"
About this Quote
The specific intent is corporate triage. “People are looking for original content in many different places” nods to audience fragmentation without naming the culprits: streaming, YouTube, social feeds, podcasts, creators with direct-to-fan leverage. In the same breath, “as are advertisers” reveals the real audience for the quote. It’s a reminder to marketers that attention has scattered and that legacy media can still broker it, if the definition of “original” expands to include whatever platform wins the moment.
Subtext: the gatekeepers are no longer alone at the gate. Zucker’s era was built on scarcity (prime-time slots, cable bundles, predictable ad buys). Now “original content” isn’t a prestige label reserved for studios; it’s a commodity produced everywhere, from indie newsletters to TikTok series, and advertisers are following performance metrics rather than brand loyalty. The “new ballgame” isn’t just more players; it’s new rules: data-driven buying, platform dependence, shorter cycles of relevance, and a constant pressure to repackage content into whichever format algorithms reward.
Context matters because Zucker’s career sits at the hinge between broadcast dominance and platform chaos. The quote works as a neat executive haiku: it concedes the power shift while implying he can still coach the team.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zucker, Jeff. (2026, January 16). People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame. FixQuotes. https://fixquotes.com/quotes/people-are-looking-for-original-content-in-many-126213/
Chicago Style
Zucker, Jeff. "People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/people-are-looking-for-original-content-in-many-126213/.
MLA Style (9th ed.)
"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/people-are-looking-for-original-content-in-many-126213/. Accessed 21 Feb. 2026.

