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Success Quote by Jeff Zucker

"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame"

About this Quote

“Whole new ballgame” is the tell: Zucker is speaking in the breezy idiom of a TV executive trying to normalize a structural panic. The line is less prediction than permission slip. It frames a messy collapse of old media economics as an exciting frontier, a way to make disruption sound like strategy.

The specific intent is corporate triage. “People are looking for original content in many different places” nods to audience fragmentation without naming the culprits: streaming, YouTube, social feeds, podcasts, creators with direct-to-fan leverage. In the same breath, “as are advertisers” reveals the real audience for the quote. It’s a reminder to marketers that attention has scattered and that legacy media can still broker it, if the definition of “original” expands to include whatever platform wins the moment.

Subtext: the gatekeepers are no longer alone at the gate. Zucker’s era was built on scarcity (prime-time slots, cable bundles, predictable ad buys). Now “original content” isn’t a prestige label reserved for studios; it’s a commodity produced everywhere, from indie newsletters to TikTok series, and advertisers are following performance metrics rather than brand loyalty. The “new ballgame” isn’t just more players; it’s new rules: data-driven buying, platform dependence, shorter cycles of relevance, and a constant pressure to repackage content into whichever format algorithms reward.

Context matters because Zucker’s career sits at the hinge between broadcast dominance and platform chaos. The quote works as a neat executive haiku: it concedes the power shift while implying he can still coach the team.

Quote Details

TopicMarketing
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Zucker, Jeff. (2026, January 16). People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame. FixQuotes. https://fixquotes.com/quotes/people-are-looking-for-original-content-in-many-126213/

Chicago Style
Zucker, Jeff. "People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/people-are-looking-for-original-content-in-many-126213/.

MLA Style (9th ed.)
"People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/people-are-looking-for-original-content-in-many-126213/. Accessed 21 Feb. 2026.

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About the Author

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Jeff Zucker (born April 9, 1965) is a Businessman from USA.

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