"People are more sophisticated in the way they go about dealing with the press"
About this Quote
The intent is observational, almost weary. Schieffer isn't marveling at rhetorical polish; he's pointing to a structural change in the information ecosystem. The subtext is that public figures have learned the press's rhythms and weaknesses: the appetite for conflict, the deadlines, the incentives to chase novelty, the tendency to reward the sharp sound bite over the messy policy explanation. "Sophisticated" here includes the rise of handlers, opposition research, rapid-response teams, pre-negotiated interview terms, and the art of flooding the zone with just enough noise to make any single story feel tentative.
Context matters because Schieffer's generation worked in an era when three networks and a few major papers could define a week's narrative. As media splintered, control didn't disappear; it professionalized. Politicians and institutions became their own publishers, using social media, friendly podcasts, and direct-to-camera statements to route around inconvenient questions. The quote captures the modern bargain: access is offered, but on calibrated terms, and the press is invited to participate in a performance it didn't write.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schieffer, Bob. (2026, January 15). People are more sophisticated in the way they go about dealing with the press. FixQuotes. https://fixquotes.com/quotes/people-are-more-sophisticated-in-the-way-they-go-142019/
Chicago Style
Schieffer, Bob. "People are more sophisticated in the way they go about dealing with the press." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/people-are-more-sophisticated-in-the-way-they-go-142019/.
MLA Style (9th ed.)
"People are more sophisticated in the way they go about dealing with the press." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/people-are-more-sophisticated-in-the-way-they-go-142019/. Accessed 17 Feb. 2026.





