"People are very open-minded about new things - as long as they're exactly like the old ones"
About this Quote
Kettering wasn’t a salon wit; he was an inventor who lived inside the machinery of adoption. In early-20th-century industry, the technical problem was rarely the only problem. New systems had to fit existing infrastructures, jobs, and anxieties. That’s why so much innovation arrives disguised as an “upgrade” instead of a rupture: electric lights designed to mimic gaslight’s glow, early cars styled like carriages, today’s “AI assistants” framed as just better search. The subtext is pragmatic, not nihilistic: people can handle change when it preserves their sense of competence and control.
The line also takes a swipe at institutional rhetoric. Organizations praise innovation while rewarding predictability; they fund “disruption” that doesn’t disrupt their revenue model, their org chart, or their self-image. Kettering’s intent is a warning to inventors and leaders alike: if you want the new to survive, you either smuggle it in wearing the old’s clothes, or you prepare for the backlash that comes when novelty refuses to pretend.
Quote Details
| Topic | Change |
|---|---|
| Source | Later attribution: 20,000 Quips & Quotes (Evan Esar, 1995) modern compilationISBN: 9781566195294 · ID: ouvzTy3AD9AC
Evidence:
... People are very open - minded about new things - as long as they're exactly like the old ones . -Charles F. Kettering It is easy to be tolerant of the principles of other people if you have none of your own . -Herbert Samuel Broad ... |
| Video | Watch Video Quote |
| Featured | This quote was our Quote of the Day on December 2, 2025 |
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Citation Formats
APA Style (7th ed.)
Kettering, Charles F. (2026, January 11). People are very open-minded about new things - as long as they're exactly like the old ones. FixQuotes. https://fixquotes.com/quotes/people-are-very-open-minded-about-new-things-as-23005/
Chicago Style
Kettering, Charles F. "People are very open-minded about new things - as long as they're exactly like the old ones." FixQuotes. January 11, 2026. https://fixquotes.com/quotes/people-are-very-open-minded-about-new-things-as-23005/.
MLA Style (9th ed.)
"People are very open-minded about new things - as long as they're exactly like the old ones." FixQuotes, 11 Jan. 2026, https://fixquotes.com/quotes/people-are-very-open-minded-about-new-things-as-23005/. Accessed 13 Feb. 2026.









