"People buy a chair, and they don't really care who designed it"
About this Quote
The intent is partly defensive, partly liberating. Defensive because architects and designers spend their lives fighting for credit in a world that happily consumes their work anonymously. Liberating because it reframes success: if people buy the chair without caring who made it, the object has crossed into the real world, where design is judged by comfort, durability, and quiet coherence. That is the modernist wager at its most pragmatic: good form should feel inevitable, not announced.
Subtext: Jacobsen is also taking a swipe at elite signaling. Name recognition matters most when the buyer wants the designer more than the chair, when the object becomes a social password. He’s describing the opposite economy, where design does its job so well it disappears.
Context matters here. Mid-century Scandinavia was building a democratic material culture - mass production, public institutions, functional interiors. Jacobsen’s own chairs became icons, which makes the line faintly ironic: he’s warning that fame is incidental, even as history turns his furniture into branded desire.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jacobsen, Arne. (2026, January 15). People buy a chair, and they don't really care who designed it. FixQuotes. https://fixquotes.com/quotes/people-buy-a-chair-and-they-dont-really-care-who-43494/
Chicago Style
Jacobsen, Arne. "People buy a chair, and they don't really care who designed it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/people-buy-a-chair-and-they-dont-really-care-who-43494/.
MLA Style (9th ed.)
"People buy a chair, and they don't really care who designed it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/people-buy-a-chair-and-they-dont-really-care-who-43494/. Accessed 12 Feb. 2026.








