"People can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard"
About this Quote
The subtext is unmistakably corporate: "believe in it" doesn’t just mean personal passion, it means alignment with the company’s mission, pace, and moral framing. Belief becomes the solvent that dissolves boundaries between job and identity. If you buy the story, you’ll accept the hours, the ambiguity, the constant iteration. If you don’t, you’ll start asking expensive questions: Why this product? Why this growth strategy? Why these tradeoffs? In that sense the quote isn’t just about effort; it’s about compliance without coercion.
Context matters. Zuckerberg built an empire on the idea that a small group, moving fast, can redraw social infrastructure. That kind of ambition requires not only talent but a willingness to sprint through uncertainty and criticism. The quote also conveniently reframes burnout and churn as an issue of insufficient faith rather than incentives, management, or ethics. If people leave, it’s because they didn’t "really believe", not because the demands were untenable or the mission got murky.
It’s persuasive because it packages intensity as authenticity. It also reveals how modern workplaces increasingly recruit not just labor, but belief.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Zuckerberg, Mark. (2026, January 18). People can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard. FixQuotes. https://fixquotes.com/quotes/people-can-be-really-smart-or-have-skills-that-184042/
Chicago Style
Zuckerberg, Mark. "People can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/people-can-be-really-smart-or-have-skills-that-184042/.
MLA Style (9th ed.)
"People can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/people-can-be-really-smart-or-have-skills-that-184042/. Accessed 12 Feb. 2026.









