"People don't understand rural America. Sixteen percent of our population is rural, but 40 percent of our military is rural. I don't believe that's because of a lack of opportunity in rural America. I believe that's because if you grow up in rural America, you know you can't just keep taking from the land. You've got to give something back"
About this Quote
Then he swerves from the explanation most listeners expect. He explicitly rejects the “lack of opportunity” thesis, which is the standard urban liberal frame for why enlistment runs high in small towns. That move isn’t neutral; it’s a bid for dignity. If rural enlistment is about poverty, rural America is a problem to be solved. If it’s about values, rural America becomes the nation’s conscience.
His metaphor does the real work. “Taking from the land” isn’t just agriculture; it’s extraction, stewardship, reciprocity. He borrows the ethic of conservation and applies it to citizenship, implying that military service is a form of repayment to a country that, like soil, sustains you. Subtext: rural identity is rooted in limits and dependence on systems you can’t control - weather, markets, geography - so you learn responsibility in a way that supposedly eludes places built on endless consumption.
Context matters: Vilsack, a Midwestern Democrat and longtime agriculture-policy figure, is translating rural pride into a bipartisan language of service. It’s a flattering portrait, but it also papers over uncomfortable realities (recruiting economics, limited job ladders) to claim the higher ground: rural America doesn’t just feed the country; it feels obligated to defend it.
Quote Details
| Topic | Military & Soldier |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Vilsack, Tom. (2026, January 16). People don't understand rural America. Sixteen percent of our population is rural, but 40 percent of our military is rural. I don't believe that's because of a lack of opportunity in rural America. I believe that's because if you grow up in rural America, you know you can't just keep taking from the land. You've got to give something back. FixQuotes. https://fixquotes.com/quotes/people-dont-understand-rural-america-sixteen-134833/
Chicago Style
Vilsack, Tom. "People don't understand rural America. Sixteen percent of our population is rural, but 40 percent of our military is rural. I don't believe that's because of a lack of opportunity in rural America. I believe that's because if you grow up in rural America, you know you can't just keep taking from the land. You've got to give something back." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/people-dont-understand-rural-america-sixteen-134833/.
MLA Style (9th ed.)
"People don't understand rural America. Sixteen percent of our population is rural, but 40 percent of our military is rural. I don't believe that's because of a lack of opportunity in rural America. I believe that's because if you grow up in rural America, you know you can't just keep taking from the land. You've got to give something back." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/people-dont-understand-rural-america-sixteen-134833/. Accessed 13 Feb. 2026.



