"People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops beginning"
About this Quote
The subtext is economic as much as aesthetic. Hollywood, streaming, franchises, IP: all reward the promise of future content more than the satisfaction of a finished one. A story with a "beginning that never stops beginning" is basically a pilot stretched into a season, a season stretched into a universe. Stakes get deferred because endings close doors, and closing doors is bad for shareholders. The result is narrative ketosis: always teasing, never feeding.
Spielberg’s phrasing is slyly self-implicating too. His own career helped perfect the modern blockbuster template that studios now extend indefinitely. So the complaint reads like a creator watching his tools get industrialized into a conveyor belt: the art of suspense becomes the science of retention. The "middle" is where characters change and consequences bite; it’s also where audiences might wander off if you haven’t engineered enough dopamine. The "end" is where meaning cashes out, where you commit to a point of view. By calling out the vanishing middle and end, Spielberg is defending the idea that stories aren’t just content streams - they’re arguments, with risks, payoff, and finality.
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Citation Formats
APA Style (7th ed.)
Spielberg, Steven. (2026, January 18). People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops beginning. FixQuotes. https://fixquotes.com/quotes/people-have-forgotten-how-to-tell-a-story-stories-17237/
Chicago Style
Spielberg, Steven. "People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops beginning." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/people-have-forgotten-how-to-tell-a-story-stories-17237/.
MLA Style (9th ed.)
"People have forgotten how to tell a story. Stories don't have a middle or an end any more. They usually have a beginning that never stops beginning." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/people-have-forgotten-how-to-tell-a-story-stories-17237/. Accessed 12 Feb. 2026.


