Success Quote by Mark Zuckerberg

Zuckerberg’s genius here isn’t technical; it’s rhetorical. He frames a seismic corporate project - persuading billions to surrender privacy in exchange for convenience - as if it were weather. “People have really gotten comfortable” casts the public as the active agent, while Facebook merely observes a cultural drift. The line turns a business model into an anthropological footnote: not extraction, but evolution.

The key move is the word “norm.” Norms sound neutral, even organic, like language changes or fashion cycles. But norms can be engineered. Platforms don’t just reflect what users want; they set defaults, reward disclosure with attention, punish restraint with friction, and then call the result “what people are comfortable with.” “More information and different kinds” is a careful dodge, flattening everything from baby photos to location data to intimate relationship graphs into one bland category: sharing. No mention of who profits, who gets targeted, who gets surveilled.

Context matters: Zuckerberg made variations of this argument as Facebook expanded from a college directory into the infrastructure of social life, repeatedly loosening privacy settings and treating backlash as temporary turbulence on the way to a new baseline. The subtext is a kind of moral absolution-by-timeline: if it “evolved over time,” then no one chose it, and no one is responsible for it. It’s a neat trick - and a revealing one - because it positions privacy not as a right to be defended but as a sentiment destined to fade, like awkwardness about public diaries. The line sells inevitability, which is the most persuasive product Silicon Valley ever shipped.