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Daily Inspiration Quote by Elle Macpherson

"People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: the image is everything"

About this Quote

Fashion doesn not just market products; it manufactures belief. Elle Macpherson, speaking as someone whose career was literally built out of photographs, cuts to the industry's central trick: in fashion, the "thing" is often secondary to the story you can get people to see themselves inside. A film can point to a plot, a performance, a two-hour experience you can buy a ticket for. A dress, a face cream, a perfume campaign? What youre really purchasing is the permission to borrow an aura.

Her line about the press is not a neutral observation; its a quietly ruthless description of leverage. Fashion has always treated media not as commentary but as infrastructure: magazines, paparazzi shots, front-row seating charts, now Instagram and TikTok. The press doesnt simply cover fashion; it helps create the hierarchy that makes a label feel inevitable. If you control the image, you control what counts as desirable, and if you control desire, you can sell almost anything attached to it.

Macphersons subtext is also personal. Models were once treated as hangers with cheekbones, interchangeable and mute. By naming "image" as the real commodity, she reveals why a model who understands publicity can become a brand, not just a booking. In that sense, her quote reads like a blueprint for modern celebrity: the product is you, and the press is the supply chain.

Quote Details

TopicMarketing
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Macpherson, Elle. (2026, February 17). People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: the image is everything. FixQuotes. https://fixquotes.com/quotes/people-in-the-fashion-industry-have-used-the-94012/

Chicago Style
Macpherson, Elle. "People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: the image is everything." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/people-in-the-fashion-industry-have-used-the-94012/.

MLA Style (9th ed.)
"People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: the image is everything." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/people-in-the-fashion-industry-have-used-the-94012/. Accessed 28 Mar. 2026.

More Quotes by Elle Add to List
Elle Macpherson: image is everything in fashion
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About the Author

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Elle Macpherson (born March 29, 1964) is a Model from Australia.

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