"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily"
About this Quote
The intent is pure sales-floor pragmatism. Ziglar came up through mid-century American motivational culture, where optimism was a tool and routine was the real product. This quip is a miniature pitch for discipline dressed as humor. It laughs with you, then nudges you: if you’re waiting to feel inspired before you act, you’re doing it backward.
The subtext is more pointed than it sounds. “Motivation doesn’t last” becomes a kind of alibi for stagnation; Ziglar punctures that excuse by choosing an example nobody argues with. No one expects cleanliness to “last” without upkeep, so why expect drive to? It’s a neat rhetorical trap: once you accept the analogy, you accept the obligation.
It also flatters the listener’s self-image. Bathing daily isn’t heroic; it’s baseline adulthood. Ziglar implies your goals deserve that same baseline commitment, not dramatic epiphanies. The line endures because it’s a meme before memes: portable, repeatable, and just sharp enough to turn self-help from inspiration into accountability.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ziglar, Zig. (2026, January 15). People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily. FixQuotes. https://fixquotes.com/quotes/people-often-say-that-motivation-doesnt-last-well-28804/
Chicago Style
Ziglar, Zig. "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/people-often-say-that-motivation-doesnt-last-well-28804/.
MLA Style (9th ed.)
"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/people-often-say-that-motivation-doesnt-last-well-28804/. Accessed 11 Feb. 2026.





