"People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things"
About this Quote
The subtext carries Facebook’s original religion: iteration at scale. “Moving quickly” and “trying a lot of things” reads like a euphemism for A/B tests, product churn, and shipping features before anyone has fully absorbed their consequences. In Silicon Valley, velocity becomes evidence of seriousness; hesitation gets cast as cowardice or bureaucracy. That’s why the quote works as cultural rhetoric. It flatters builders who equate action with virtue and treats doubt as a kind of waste.
Context matters because this is the worldview of a platform that learned faster growth can outrun slower governance. Facebook’s early “move fast” mantra didn’t just optimize engineering; it normalized a relationship to risk where the costs land downstream: users, communities, regulators. “Trying a lot of things” sounds playful, almost scientific, but at global scale those “things” are often social experiments with real collateral.
Still, there’s an honest operational insight here. Most breakthroughs are combinatorial: lots of small bets, rapid feedback, ruthless pruning. Zuckerberg’s line is a pressure-tested defense of iteration over inspiration. It’s also a quiet admission that in tech, innovation often means not being right first, but being first long enough to become right.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Zuckerberg, Mark. (2026, January 18). People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things. FixQuotes. https://fixquotes.com/quotes/people-think-innovation-is-just-having-a-good-184040/
Chicago Style
Zuckerberg, Mark. "People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/people-think-innovation-is-just-having-a-good-184040/.
MLA Style (9th ed.)
"People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/people-think-innovation-is-just-having-a-good-184040/. Accessed 12 Feb. 2026.






