"People who think it doesn't matter who owns our auto industry are flat wrong"
About this Quote
Robert Lutz isn’t speaking like a novelist; he’s speaking like an industry lifer who’s watched boardrooms decide the fate of towns. The bluntness of "flat wrong" is the point. It frames the debate as settled, not nuanced, because Lutz is trying to close the door on a comfortable, globalized shrug: cars are cars, capital is capital, who cares where the profits land. He’s insisting that ownership determines incentives, and incentives determine outcomes - what gets engineered, where factories sit, which suppliers survive, and whose workers are expendable when margins tighten.
The subtext is national and civic, not just economic. "Our auto industry" is possessive on purpose. It pulls the reader into a collective stake: this isn’t merely GM or Ford; it’s a strategic capability and a cultural backbone. In eras of offshoring anxiety, foreign acquisitions, and the long aftershock of bailouts and restructuring, the line reads like a warning about hollowing out: keep the brand, lose the brain trust, lose the leverage.
It also contains a quiet rebuke to consumer logic. Buying a car isn’t a neutral act in Lutz’s worldview; it’s an endorsement of a governance structure. The argument isn’t nostalgia. It’s a claim that industrial sovereignty still matters - and that pretending otherwise is how you wake up dependent, surprised, and too late to bargain.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lutz, Robert. (2026, January 15). People who think it doesn't matter who owns our auto industry are flat wrong. FixQuotes. https://fixquotes.com/quotes/people-who-think-it-doesnt-matter-who-owns-our-170181/
Chicago Style
Lutz, Robert. "People who think it doesn't matter who owns our auto industry are flat wrong." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/people-who-think-it-doesnt-matter-who-owns-our-170181/.
MLA Style (9th ed.)
"People who think it doesn't matter who owns our auto industry are flat wrong." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/people-who-think-it-doesnt-matter-who-owns-our-170181/. Accessed 22 Feb. 2026.






