"Perhaps more than any other, the food industry is very sensitive to consumer demand"
About this Quote
The subtext is sharper. “Sensitive to consumer demand” can be read as reassuring - industry responds, consumers lead - but Pollan’s broader work primes you to hear the other meaning: hypersensitive, opportunistic, reactive in the way an algorithm is “responsive” to your clicks. The food industry doesn’t just meet demand; it helps manufacture it, training palates through sugar, salt, and fat, marketing “health” as a vibe, and using portion size and packaging to convert habit into “preference.” Demand becomes a story told after the fact, a moral alibi for products designed to be hard to resist.
Context matters: Pollan came to prominence as Americans were waking up to the consequences of industrialized food - obesity, diabetes, hollowed-out rural economies, monocultures, and a regulatory environment that often lags behind innovation. The quote works because it lands in a cultural moment obsessed with “choice” yet uneasy about how choices are engineered. It’s a compact reminder that in food, power is shared but not equal: consumers nudge; corporations steer; bodies pay the bill.
Quote Details
| Topic | Food |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Pollan, Michael. (2026, January 15). Perhaps more than any other, the food industry is very sensitive to consumer demand. FixQuotes. https://fixquotes.com/quotes/perhaps-more-than-any-other-the-food-industry-is-88948/
Chicago Style
Pollan, Michael. "Perhaps more than any other, the food industry is very sensitive to consumer demand." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/perhaps-more-than-any-other-the-food-industry-is-88948/.
MLA Style (9th ed.)
"Perhaps more than any other, the food industry is very sensitive to consumer demand." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/perhaps-more-than-any-other-the-food-industry-is-88948/. Accessed 22 Feb. 2026.





