"Perhaps more than any other, the food industry is very sensitive to consumer demand"
About this Quote
Pollan’s line flatters the consumer while quietly indicting the system that keeps asking us to feel flattered. “Perhaps more than any other” is doing the heavy lifting: it’s a sweeping claim that sounds like common sense in a supermarket aisle, where every shelf looks like democracy in action. If you can buy it, you must have asked for it. Pollan’s intent is to spotlight a real feedback loop in modern eating: companies watch what sells, tweak formulas, rebrand, and flood the market with whatever hits the sweet spot of price, convenience, and craving.
The subtext is sharper. “Sensitive to consumer demand” can be read as reassuring - industry responds, consumers lead - but Pollan’s broader work primes you to hear the other meaning: hypersensitive, opportunistic, reactive in the way an algorithm is “responsive” to your clicks. The food industry doesn’t just meet demand; it helps manufacture it, training palates through sugar, salt, and fat, marketing “health” as a vibe, and using portion size and packaging to convert habit into “preference.” Demand becomes a story told after the fact, a moral alibi for products designed to be hard to resist.
Context matters: Pollan came to prominence as Americans were waking up to the consequences of industrialized food - obesity, diabetes, hollowed-out rural economies, monocultures, and a regulatory environment that often lags behind innovation. The quote works because it lands in a cultural moment obsessed with “choice” yet uneasy about how choices are engineered. It’s a compact reminder that in food, power is shared but not equal: consumers nudge; corporations steer; bodies pay the bill.
The subtext is sharper. “Sensitive to consumer demand” can be read as reassuring - industry responds, consumers lead - but Pollan’s broader work primes you to hear the other meaning: hypersensitive, opportunistic, reactive in the way an algorithm is “responsive” to your clicks. The food industry doesn’t just meet demand; it helps manufacture it, training palates through sugar, salt, and fat, marketing “health” as a vibe, and using portion size and packaging to convert habit into “preference.” Demand becomes a story told after the fact, a moral alibi for products designed to be hard to resist.
Context matters: Pollan came to prominence as Americans were waking up to the consequences of industrialized food - obesity, diabetes, hollowed-out rural economies, monocultures, and a regulatory environment that often lags behind innovation. The quote works because it lands in a cultural moment obsessed with “choice” yet uneasy about how choices are engineered. It’s a compact reminder that in food, power is shared but not equal: consumers nudge; corporations steer; bodies pay the bill.
Quote Details
| Topic | Food |
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