"Perhaps the single most dramatic example of this phenomenon of software eating a traditional business is the suicide of Borders and corresponding rise of Amazon"
About this Quote
The pairing is surgical: “suicide of Borders” against the “rise of Amazon.” It frames a zero-sum transfer of legitimacy from atoms to bits, from shelf space to search, data, logistics, and personalization. Borders becomes a cautionary tale precisely because it wasn’t killed by a better bookstore; it was undone by a company that treated books as a payload for a software-driven machine. Amazon’s advantage wasn’t taste or curation, but infrastructure: recommendations, inventory visibility, frictionless checkout, and an obsessive feedback loop between users and product.
Context matters. Andreessen’s “software is eating the world” thesis (early 2010s) arrived as retail’s financial crisis was being rewritten as a technological one. Borders had outsourced its online sales to Amazon, bet on big-box real estate, and moved too slowly on e-books and digital discovery - strategic choices that look, from Silicon Valley, like self-harm.
Subtext: adapt or opt out. The quote is also a pitch, aimed at executives and investors alike: treat software as destiny, and the companies that fail to internalize it don’t get sympathy - they get case studies.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Andreessen, Marc. (2026, January 15). Perhaps the single most dramatic example of this phenomenon of software eating a traditional business is the suicide of Borders and corresponding rise of Amazon. FixQuotes. https://fixquotes.com/quotes/perhaps-the-single-most-dramatic-example-of-this-152767/
Chicago Style
Andreessen, Marc. "Perhaps the single most dramatic example of this phenomenon of software eating a traditional business is the suicide of Borders and corresponding rise of Amazon." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/perhaps-the-single-most-dramatic-example-of-this-152767/.
MLA Style (9th ed.)
"Perhaps the single most dramatic example of this phenomenon of software eating a traditional business is the suicide of Borders and corresponding rise of Amazon." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/perhaps-the-single-most-dramatic-example-of-this-152767/. Accessed 12 Feb. 2026.
