This quote by Dwight D. Eisenhower stresses the relevance of the planning process over the strategy itself. It recommends that having a strategy is inadequate to attain success, however instead the process of preparation is what is vital. Planning entails cautious consideration of the objectives, purposes, and also approaches needed to get to a preferred end result. It requires research study, analysis, as well as imaginative trouble addressing. Preparation is a continuous process that requires consistent evaluation and also adjustment. Without a well-thought-out plan, it is difficult to attain success. Eisenhower's quote advises us that having a plan is not enough; it is the preparation procedure that is the key to success.