"Preserving a river or a creek can bring a lot of revenue"
About this Quote
“Preserving a river or a creek can bring a lot of revenue” is conservation messaging stripped of romance and rebuilt as a ledger entry. Coming from Jim Fowler - a scientist and longtime conservation figure - the line reads less like poetry than like a tactical memo aimed at the people who actually approve budgets: legislators, county commissioners, developers, and taxpayers who have been trained to treat “environment” as a cost center.
The intent is pragmatic persuasion. Fowler isn’t arguing that rivers deserve protection because they’re beautiful or sacred; he’s arguing they’re productive infrastructure. A healthy watershed means cleaner drinking water (lower treatment costs), reduced flood damage, stronger fisheries, better recreation economies, and higher property values. The subtext is blunt: if you can’t win the moral argument, win the economic one.
That framing also exposes a cultural fault line. It concedes - strategically - that in modern public life, nature often needs to justify itself in the language of markets. There’s a faint cynicism baked in: preservation becomes palatable when it can be priced, monetized, and folded into growth narratives. At the same time, Fowler is flipping a common assumption: that protecting a creek is anti-development. He’s suggesting the opposite - that letting waterways degrade is the truly expensive choice, a deferred bill that arrives as disaster relief, medical costs, and collapsed local tourism.
Contextually, this fits late-20th-century American conservation politics, where “ecosystem services” became a bridge between science and policy. It works because it meets opponents where they live: not in ideals, but in incentives.
The intent is pragmatic persuasion. Fowler isn’t arguing that rivers deserve protection because they’re beautiful or sacred; he’s arguing they’re productive infrastructure. A healthy watershed means cleaner drinking water (lower treatment costs), reduced flood damage, stronger fisheries, better recreation economies, and higher property values. The subtext is blunt: if you can’t win the moral argument, win the economic one.
That framing also exposes a cultural fault line. It concedes - strategically - that in modern public life, nature often needs to justify itself in the language of markets. There’s a faint cynicism baked in: preservation becomes palatable when it can be priced, monetized, and folded into growth narratives. At the same time, Fowler is flipping a common assumption: that protecting a creek is anti-development. He’s suggesting the opposite - that letting waterways degrade is the truly expensive choice, a deferred bill that arrives as disaster relief, medical costs, and collapsed local tourism.
Contextually, this fits late-20th-century American conservation politics, where “ecosystem services” became a bridge between science and policy. It works because it meets opponents where they live: not in ideals, but in incentives.
Quote Details
| Topic | Nature |
|---|---|
| Source | Help us find the source |
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