"Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." Not only will you succeed in sales, you will succeed in life"
About this Quote
The intent is explicitly instrumental. Ash isn’t offering altruism so much as a reliable lever for influence. “Make me feel important” is both empathy and technique, a reminder that most interactions are negotiations over dignity. The line “Not only will you succeed in sales” tells the truth out loud: this is about outcomes. “You will succeed in life” is the upsell, expanding a commercial practice into a moral philosophy. That expansion is the subtextual move that made her brand work: selling not just cosmetics, but a worldview where affirmation becomes currency and “service” becomes self-advancement.
Context matters. Ash built Mary Kay in a mid-century business culture that routinely sidelined women, then created a sales empire powered by recognition rituals: awards, titles, praise, public validation. The quote doubles as internal training and cultural critique: people aren’t purely rational shoppers; they’re walking egos with budgets. It also hints at a darker edge: if everyone wants to feel important, the skilled persuader can manufacture that feeling on demand. The line works because it’s simultaneously generous and strategic - a pep talk that admits, without shame, that attention is power.
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Ash, Mary Kay. (n.d.). Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." Not only will you succeed in sales, you will succeed in life. FixQuotes. https://fixquotes.com/quotes/pretend-that-every-single-person-you-meet-has-a-29395/
Chicago Style
Ash, Mary Kay. "Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." Not only will you succeed in sales, you will succeed in life." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/pretend-that-every-single-person-you-meet-has-a-29395/.
MLA Style (9th ed.)
"Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." Not only will you succeed in sales, you will succeed in life." FixQuotes, https://fixquotes.com/quotes/pretend-that-every-single-person-you-meet-has-a-29395/. Accessed 2 Feb. 2026.










