"Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly"
About this Quote
The context matters. Kahn was a Cold War futurist, famous for thinking the unthinkable about nuclear war and for building scenario planning into a kind of public craft. In that era, morale was strategic infrastructure. If citizens and elites believed the future was either bleak or incoherent, the state s capacity to mobilize would rot from the inside. So he links optimism to mechanics: morale, dynamism, consensus, smooth wheels. That last metaphor gives away the worldview. Society is a machine; friction is dissent; a good future-story is lubricant.
The subtext is both democratic and manipulative. Democratic because it recognizes that shared direction is a prerequisite for coordinated action at scale. Manipulative because "persuasive" is doing heavy lifting: who gets to paint the image, and what gets edited out to keep it "practical"? The line reads like an instruction manual for mid-century governance: if you want stability, design aspiration. Sell not just programs but a future people can inhabit in their heads, and they will tolerate the messy present with fewer questions.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Kahn, Herman. (2026, January 16). Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly. FixQuotes. https://fixquotes.com/quotes/projecting-a-persuasive-image-of-a-desirable-and-84900/
Chicago Style
Kahn, Herman. "Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/projecting-a-persuasive-image-of-a-desirable-and-84900/.
MLA Style (9th ed.)
"Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/projecting-a-persuasive-image-of-a-desirable-and-84900/. Accessed 13 Feb. 2026.




