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Time & Perspective Quote by Herman Kahn

"Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly"

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Technocracy rarely admits it runs on storytelling, but Kahn does. Behind the cool, systems-analysis phrasing is a blunt diagnosis: societies don t move on data alone; they move on pictures of tomorrow that feel livable. A "persuasive image" is not a policy memo. It s a mental movie that makes sacrifice seem temporary, uncertainty feel managed, and disagreement look like a solvable engineering problem.

The context matters. Kahn was a Cold War futurist, famous for thinking the unthinkable about nuclear war and for building scenario planning into a kind of public craft. In that era, morale was strategic infrastructure. If citizens and elites believed the future was either bleak or incoherent, the state s capacity to mobilize would rot from the inside. So he links optimism to mechanics: morale, dynamism, consensus, smooth wheels. That last metaphor gives away the worldview. Society is a machine; friction is dissent; a good future-story is lubricant.

The subtext is both democratic and manipulative. Democratic because it recognizes that shared direction is a prerequisite for coordinated action at scale. Manipulative because "persuasive" is doing heavy lifting: who gets to paint the image, and what gets edited out to keep it "practical"? The line reads like an instruction manual for mid-century governance: if you want stability, design aspiration. Sell not just programs but a future people can inhabit in their heads, and they will tolerate the messy present with fewer questions.

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TopicVision & Strategy
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APA Style (7th ed.)
Kahn, Herman. (2026, January 16). Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly. FixQuotes. https://fixquotes.com/quotes/projecting-a-persuasive-image-of-a-desirable-and-84900/

Chicago Style
Kahn, Herman. "Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/projecting-a-persuasive-image-of-a-desirable-and-84900/.

MLA Style (9th ed.)
"Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/projecting-a-persuasive-image-of-a-desirable-and-84900/. Accessed 13 Feb. 2026.

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Projecting a Persuasive Image of a Desirable and Practical Future
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Herman Kahn (February 15, 1922 - July 7, 1983) was a Scientist from USA.

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