"Properly practiced creativity can make one ad do the work of ten"
- William Bernbach
About this Quote
This quote by William Bernbach talks to the power of creativity in marketing. He is suggesting that when creativity is used in properly, it can be exceptionally effective. By utilizing imaginative strategies, one advertisement can be made to do the work of 10. This means that the ad can be made to be more impactful and remarkable, and can reach a bigger audience. It likewise indicates that creativity can be used to make an advertisement more effective, as it can be used to communicate a message in a much shorter amount of time. This quote is a tip that imagination is an important tool in marketing, and when utilized appropriately, it can be incredibly effective.
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