"Prosperous farmers mean more employment, more prosperity for the workers and the business men of every industrial area in the whole country"
About this Quote
The intent is political as much as economic. FDR is stitching together a coalition by collapsing the distance between the rural and the urban, the field and the assembly line. The subtext: if you think farm aid is charity, you misunderstand capitalism. Farm purchasing power becomes the engine that keeps industrial demand alive. By framing the farmer as a consumer, not just a producer, Roosevelt rebrands the farm problem as a national demand problem - which is exactly the New Deal’s signature diagnosis during the Great Depression.
Notice the diction: “prosperous” repeats as both cause and effect, a verbal feedback loop that implies virtuous cycles rather than hard trade-offs. No mention of who pays, who loses, or how painful the transition might be. “Every industrial area in the whole country” is deliberate overreach; it’s meant to feel total, borderless, incontestable.
In context, this is New Deal rhetoric doing double duty: justifying agricultural intervention (price supports, subsidies, modernization) while reassuring urban workers and business interests that rural recovery isn’t a side quest. It’s central to national stabilization - and to Roosevelt’s claim that government can, and must, engineer that stabilization.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Roosevelt, Franklin D. (2026, January 18). Prosperous farmers mean more employment, more prosperity for the workers and the business men of every industrial area in the whole country. FixQuotes. https://fixquotes.com/quotes/prosperous-farmers-mean-more-employment-more-16506/
Chicago Style
Roosevelt, Franklin D. "Prosperous farmers mean more employment, more prosperity for the workers and the business men of every industrial area in the whole country." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/prosperous-farmers-mean-more-employment-more-16506/.
MLA Style (9th ed.)
"Prosperous farmers mean more employment, more prosperity for the workers and the business men of every industrial area in the whole country." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/prosperous-farmers-mean-more-employment-more-16506/. Accessed 5 Feb. 2026.





